The Customer Magnet Series: Attracting customers when they're ready to buy – event recording now available.

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With customers gearing up for the holidays and end-of-year spending, now is the time small and medium-sized businesses need to ask themselves two very important questions: How will I attract these customers? And how will I get them to buy from me?

We Can Help

Our live-streamed panel discussion focused on what businesses can easily do to attract, and capture, the customer who is ready to buy.

The panel discussed key issues businesses face when getting from wanting more customers - to effectively getting those customers. The experienced panel provided easy-to-implement solutions and shared first-hand experiences and ongoing support to help businesses expand their customer reach and help attract and acquire new customers.

Panel members

• Small business communications expert Jeff Crouse, vice president and general manager, small and medium business, Pitney Bowes
• Tim Freeth, specialist on maximizing local search, Google
• Melinda Emerson, best known as the SmallBizLady on Twitter, seasoned entrepreneur, small business coach, and author of "Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works"
• Misty Young, owner of a chain of diners in the Reno, Nevada area and a savvy social media and online marketing practitioner. Recently profiled in The New York Times.


Moderated by Gene Marks, author of weekly columns and blogs for Forbes, The Huffington Post, Inc.com and Philadelphia Magazine, read by thousands of small and medium sized business owners around the country, and a small business owner himself.

Recap of the Event

Small Business Tips & Information

Want more information focused on helping small businesses communicating with customers? Visit www.pbsmartessentials.com